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The Legend of Señor Sour

  • Some say he was raised by “sourcabras”, the mythical Mexican beasts whose deadly sour venom can kill up to eight large water buffalos.

    Some say he was raised by “sourcabras”, the mythical Mexican beasts whose deadly sour venom can kill up to eight large water buffalos.

  • In truth, he was raised in a strange little town where the locals only ate incredibly sour foods. But the boy could not handle the sourness, and he wa

    In truth, he was raised in a strange little town where the locals only ate incredibly sour foods. But the boy could not handle the sourness, and he was soundly mocked.

  • It was the luchadores who gave him courage – high-flying Mexican wrestlers who fear no challenge, no opponent, and no leap into the scary unknown.

    It was the luchadores who gave him courage – high-flying Mexican wrestlers who fear no challenge, no opponent, and no leap into the scary unknown.

  • In his homemade luchador costume, he entered the big sour-eating contest and defeated the local maestro. And so began the legend you’re currently read

    In his homemade luchador costume, he entered the big sour-eating contest and defeated the local maestro. And so began the legend you’re currently reading.

  • Today Señor Sour, the original juicador, teaches everyone everywhere to overcome their sour limits and face their fears, all while constantly shouting

    Today Señor Sour, the original juicador, teaches everyone everywhere to overcome their sour limits and face their fears, all while constantly shouting “Uno Más!”